Human Design Case Study
Female Entrepreneur Edition
Hi Astro Friend,
With International Women’s Day coming up, I wanted to take this opportunity to highlight some insights you can get from my in-depth Human Design Map PDF Report (Founding Members receive it free as well as a bonus perk—the Founding Member rate is only available until Friday) focused on career & business, with the help of a case study on female entrepreneur Alex Cooper—host of Call Her Daddy and founder of Unwell (and who has been in the news quite a bit just recently).
Also, before we proceed, I have opened my calendar up for April.
Background & Work Style
Alex is a dynamic and driven Manifesting Generator, thriving in environments that fuel her creativity and allow her to juggle multiple projects at once.
She excels in spaces where she can freely respond to opportunities that align with her Sacral energy. For Alex, a stimulating work environment is essential—one where she is surrounded by open-minded, experimental individuals who embrace innovation and encourage her to follow her instincts.
A critical factor in her success is the ability to say "no" without guilt. In a business setting, she needs the freedom to decline projects that don’t align with her energy at a given moment. This ability ensures she directs her energy toward opportunities that genuinely excite her and align with her strengths. In Alex’s case, her strategy involves responding to requests and opportunities rather than initiating them herself.
Decision-Making: Emotional Authority
With an Emotional Authority, Alex benefits from taking her time before making major decisions.
Instead of making impulsive choices, she gains clarity by “sleeping on it” or setting a deadline that allows her to fully process her emotions. This approach helps her make well-grounded decisions that align with her long-term vision.
Leadership & Growth: 4/6 Profile
As a 4/6 profile, Alex embodies the qualities of a natural networker and a wise leader. The 4th line makes her skilled at building strong, stable connections, which is a major asset in both business and personal relationships. The 6th line represents a journey of growth—early in life, she gathers a wealth of experiences, later reflecting on them to extract deep insights. Over time, she transitions into a natural leader, guiding others through her wisdom and lived experience.
Strengths & Challenges
Strengths: Alex is a master at bringing people together, forming strong and trusting connections. Her ability to communicate effectively and authentically draws people toward her.
Challenges: Maintaining harmony in relationships can be a challenge. She may sometimes struggle with balancing her desire for connection with her need for independence.
Cognitive & Expressive Strengths
Undefined Head: Alex can effortlessly absorb and integrate diverse perspectives, allowing her to think outside the box and bring fresh ideas into her work.
Defined Ajna (Mind): Her structured, analytical mind enables her to make strategic business decisions with clarity and precision.
Defined Throat: Alex has a natural ability to influence and inspire others through her words. Her presence is impactful, and people are drawn to her for guidance.
Defined G Center: She possesses a strong sense of identity and purpose, making her a guiding force in helping others find their own direction—evident in her success with Unwell.
Defined Heart: Her confidence, willpower, and competitive nature drive her to succeed, a trait she displayed in her college soccer career and entrepreneurial journey.
Defined Solar Plexus: Her emotional energy enhances her ability to connect with others on a deep, human level, making her work feel authentic and relatable.
Defined Sacral: Her high energy levels and enthusiasm make her a magnetic force in business. People seek her out for her ability to help them unlock their own energy and fulfillment.
Undefined Spleen: Alex’s sensitivity to others' well-being is a significant asset. She has an intuitive ability to sense whether someone is being truthful or genuinely okay, making her an excellent judge of character.
Undefined Root: She has a heightened awareness of external pressures, which can be both a strength (in sensing market trends and dynamics) and a challenge (in managing stress).
Unique Business Strengths & Energetic Channels
In Human Design, specific energetic pathways—called channels—highlight Alex’s unique strengths and how she naturally operates in business. Her channels include:
1-8: She is both an innovator and an inspiration to others.
2-14: She thrives when she honors what is truly right for her.
37-40: She excels when she sets clear boundaries and expectations, ensuring she can show up fully for both personal and professional commitments.
23-43: Alex is a visionary who explores all possibilities, even if her ideas aren’t always immediately understood.
Life’s Work: Gate 29 (Commitment)
Alex’s core purpose revolves around helping others make aligned commitments. She guides people in discerning which opportunities are truly worth investing in and encourages them to commit fully while releasing expectations. Her ability to help others embrace experiences wholeheartedly is a major theme in both her business endeavors and personal philosophy.
That’s it for today. I will see you again in your inbox soon.
Warm regards,
Sandra
P.S.